• Klinge Krause posted an update 1 year, 4 months ago

    Video constitutes over the third of Internet content nowadays. Much like Socialbakers, posts containing video are 135% lots more people than standard posts with text and pictures. A whole new ways of advertising is entering play, though. Let’s take particular notice advertising.

    In all of the marketing specialists and small enterprises that have used video, 74% have confirmed this instrument’s efficiency.

    The Interactive Advertising Bureau has said that how much cash spent on digital advertising (USD 72.5 billion) has recently exceeded television expenses (USD 71.3 billion) for the first time. With that in mind, the proportion of expenses on video content articles are growing exponentially.

    While pre-made videos are currently from the limelight, their popularity might be surpassed by another hot trend: live video streaming. Itrrrs this that an agent of GBKSOFT, a web- and mobile app developer company, has to say concerning this trend:

    Obviously that reside streaming can be a new big bet for your advertising industry.

    Statistical advantages of using the live video streaming channel

    – 45% in the live streaming audience is getting ready to purchase live content;

    – 56% with the users watch live streams to have the latest news;

    – 70% in the audience is able to buy concert or event attendance after watching it live;

    – Over 75% with the users already watch live video streams on Facebook;

    – The live Facebook stream of Game of Thrones has garnered 3.5 million views along with almost 200 000 comments.

    Based on analytics, this sector has an even more marketing potential than pre-produced videos.

    What to are the cause of:

    Should you be determined to create a live streaming app, the finish user should be thought about above all. Will your app connect just two users, or could it broadcast worldwide?

    User-to-user examples: Skype, Viber.

    User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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