• Klinge Krause posted an update 1 year, 4 months ago

    Video constitutes on the third of all Internet content nowadays. Much like Socialbakers, posts containing video are 135% lots more people than standard posts with text and pictures. A brand new method of advertising is entering play, though. Let’s keep an eye on in internet marketing.

    In all of the marketing specialists and small businesses which have used video, 74% have confirmed this instrument’s efficiency.

    The Interactive Advertising Bureau has said how much money used on digital advertising (USD 72.5 billion) has recently exceeded television expenses (USD 71.3 billion) the very first time. With that said, the proportion of expenses on video content articles are growing exponentially.

    While pre-made videos are presently within the limelight, their popularity is likely to be surpassed by another hot trend: live video streaming. This is just what a representative of GBKSOFT, a web- and mobile app developer company, says concerning this trend:

    Needless to say living streaming can be a new big bet for the advertising industry.

    Statistical benefits of using the live video streaming channel

    – 45% with the live streaming audience is preparing to purchase live content;

    – 56% with the users watch live streams to get the latest news;

    – 70% of the audience is getting ready to pay for concert or event attendance after watching it live;

    – Over 75% with the users already watch live video streams on Facebook;

    – The live Facebook stream of Sport of Thrones has garnered 3.5 million views as well as almost 200 000 comments.

    According to analytics, this sector has an even greater marketing potential than pre-produced videos.

    Items to account for:

    If you are determined to build a live streaming app, the final user is highly recommended first and foremost. Will your app connect just two users, or will it broadcast worldwide?

    User-to-user examples: Skype, Viber.

    User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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