• Klinge Krause posted an update 1 year, 3 months ago

    Video constitutes more than a third of all Internet content nowadays. Depending on Socialbakers, posts containing video are 135% the best way to than standard posts with text and images. A brand new method of advertising is entering play, though. Let’s keep an eye on at it.

    In the marketing specialists and smaller businesses who have used video, 74% have confirmed this instrument’s efficiency.

    The Interactive Advertising Bureau has said that the money spent on digital advertising (USD 72.5 billion) has recently exceeded television expenses (USD 71.3 billion) the very first time. Having said that, the share of expenses on video content is growing exponentially.

    While pre-made videos are still in the limelight, their popularity may very well be surpassed by another hot trend: live video streaming. Itrrrs this that an agent of GBKSOFT, a web- and mobile app developer company, says about this trend:

    Obviously that reside streaming is really a new big bet for that advertising industry.

    Statistical benefits of using the live video streaming channel

    – 45% of the live streaming audience is preparing to buy live content;

    – 56% from the users watch live streams to find the latest news;

    – 70% with the audience is ready to purchase concert or event attendance after watching it live;

    – Over 75% of the users already watch live video streams on Facebook;

    – The live Facebook stream of Game of Thrones has garnered 3.5 million views as well as almost 200 000 comments.

    As outlined by analytics, this sector comes with a even more marketing potential than pre-produced videos.

    Things to account for:

    If you’re going to develop a live streaming app, the final user is highly recommended above all. Will your app connect just two users, or could it broadcast worldwide?

    User-to-user examples: Skype, Viber.

    User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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